Jun 14, 2018 | Become a Calm Company, Blog, How to Make More Sales
I no longer write custom proposals. I found a better way to run my WordPress Design company. It all starts when someone asks to buy something from me. Yesterday, an existing customer asked for a website redesign. Up until yesterday, I didn’t have a product to...
Jun 12, 2018 | Become a Calm Company, Blog, How to Make More Sales, The Magic Wonderful Freelancer
I’ve been burned more times than I can count with custom proposals. That’s why I no longer reply to “Request For Proposal” (RFP) emails. And yet, my biggest contract ever was through a custom proposal. What gives? Here’s all you need to...
Jun 11, 2018 | Become a Calm Company, Blog, How to Make More Sales
I used to freak out when I was fired. I’d grovel, offer free service, anything to win the customer back. But now when I get fired, it’s a relief. Because you know what? Calm companies stay the course and don’t freak out. The email below came from...
May 28, 2018 | Become a Calm Company, Blog
“Are you a non-profit organization?”A question on my website cost calculator. Fact: Organizations with multiple stakeholders require more time/energy/money/etc to build consensus compared to their single-person small business counterparts. Groups of...
Mar 29, 2018 | Become a Calm Company, Blog, How to Make More Sales
“I’m sorry! I have to pull an all-nighter again,” I shamefully told my wife as I slunk into the chair in my kitchen after dinner, 3-month-old baby crying in the background. It was May 2011, and I was miserable. I was thankful for my wife and infant...
Feb 5, 2018 | Become a Calm Company, Blog, How to Make More Sales, The Toby Cryns Letter
Why Are You Wasting Your Time On Marketing? Most small business owners spend too much time thinking about marketing. They spend hours, days, and years talking about their website layouts, logos, colors, content, images, etc. all in the name of good marketing. But...
